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Sentiment · 2026-27

Player sentiment

How fans and media talk about players and teams. The two are shown side by side, never merged into one number.

Data as of Oct 7, 2026Headlines· Oct 71,631 headlinesFans· Oct 733,561 fan postsCurated· Aug 22prototype values, not measured

A language model rates the tone of headlines, fan posts and comments toward the players they name. Team scores and fan posts from before the model still use a word list, so read those as rough.

Sources and method
  • Headlines· Oct 7Media lanes. 1,631 NBA headlines from 23 publishers, Jul 24 to Oct 7. A player needs 3 headlines in the last 7 days to get a score. A language model rates each headline as positive, neutral or negative toward each player it names. Checked against 127 labeled headlines, it matched the label about 7 times in 10 and never rated one the opposite way. Players named only in the summary, and team scores, still use a word list. 72% of this week's player mentions have a model rating.
  • Fans· Oct 7Fan lanes. 33,561 fan posts: 1,347 headlines from 30 team fan blogs, 2,205 social posts and 30,009 video comments, Jun 25 to Oct 7. A player or team needs 5 posts in the last 7 days to get a score. Comments under the same video share weight, so 100 comments on one video count for less than 100 posts spread across many places. Fan blog headlines get the same model rating as news headlines. Social posts and video comments that name a player are rated by the same model when they are collected, up to a nightly limit. Checked against 143 labeled fan posts, it matched the label about 3 times in 4 and rated 2 the opposite way. The word list matched about half and rated 18 the opposite way. Older posts, posts past the nightly limit and team scores keep the word list. 26% of this week's player mentions in posts and comments have a model rating.
  • Curated· Aug 22Hand-written prototype values dated Aug 22, 2026. They show how the board works and are not measurements.
How often the tone rating matches a hand labelSame as the labelOne step offOpposite side

News headlines 63 headlines

Language model71% match0 opp.
Word list52% match2 opp.

Social posts 72 posts

Language model76% match0 opp.
Word list44% match6 opp.

Video comments 71 comments

Language model72% match2 opp.
Word list54% match12 opp.

A coding agent labeled each one positive, neutral or negative toward one named player, not a human panel. One step off means a neutral rating where the label picked a side, or the reverse. The headline set leaves out the half used to tune the word list.

Fan and media tone are kept separate from performance metrics and Movement Center evidence. The privacy page lists what is kept from each source.

Players

275 players for 2026-27. 273 have at least one measured lane. Filtering topic availability.

How this works

Trend compares the last 7 days of headline tone with the 7 days before. It stays blank until both weeks have enough headlines. DRBL/100 is last season's.

LeBron JamesPHI52%Fans53%Headlines−4105+0.2
Giannis AntetokounmpoMIA54%Fans70%Headlines—64+1.9
Luka DoncicLAL56%Fans57%Headlines−1459+1.1
Karl-Anthony TownsNYK52%Fans40%Headlines+146+0.3
Stephen CurryGSW62%Fans59%Headlines−345+1.2
Joel EmbiidPHI55%Fans47%Headlines−2435+0.2
Ariel HukportiPHI47%Fans8%Headlines—32-0.7
Jaylen BrownPHI62%Fans63%Headlines+1231-0.1
Austin ReavesLAL59%Fans53%Headlines−3128+0.4
Victor WembanyamaSAS57%Fans47%Headlines—23+1.7
Brandon Boston Jr.CHI56%Fans60%Headlines—20—
Anthony DavisWAS43%Fans34%Headlines−2417-0.2
Walker KesslerLAL62%Fans49%Headlines−5217—
Ben SimmonsSAC54%Fans61%Headlines+2116—
Kawhi LeonardTOR51%Fans44%Headlines+2016+2.4
Dillon BrooksPHX48%Fans10%Headlines—15-0.0
Jimmy Butler IIIGSW50%Fans52%Headlines−815+1.6
Tyrese MaxeyPHI62%Fans68%Headlines—15+1.3
Max StrusLAC16%Fans0%Headlines—14+0.1
Jordan HawkinsMEM51%Fans38%Headlines—13-1.1
Josh HartNYK56%Fans54%Headlines—12+0.0
Kevin DurantHOU56%Fans49%Headlines—12+1.2
Kristaps PorzingisGSW61%Fans43%Headlines+4312-0.0
LaMelo BallMIN56%Fans82%Headlines—12-0.0
Brandon MillerCHA69%Fans76%Headlines—11+0.6
Bub CarringtonWAS48%Fans35%Headlines—10-1.5
Jayson TatumBOS61%Fans78%Headlines—10-0.3
Coby WhiteCHA40%Fans12%Headlines—9+0.0
Matisse ThybulleLAL66%Fans57%Headlines—9+1.5
Cooper FlaggDAL64%Fans70%Headlines−148+0.3
Darius GarlandLAC61%Fans53%Headlines—8-0.3
Tobias HarrisSAS54%Fans14%Headlines—8+0.8
Adou ThieroLAL64%Fans81%Headlines—7—
VJ EdgecombePHI63%Fans88%Headlines—70.0
Kyrie IrvingDAL66%Fans63%Headlines—6—
Al HorfordGSW63%Fans70%Headlines—5-0.3
Paul GeorgeBOS43%Fans74%Headlines—5+0.8
Zion WilliamsonNOP49%Fans40%Headlines—5+1.3
Amen ThompsonHOU61%Fans61%Headlines—4+0.4
Dean WadePHI62%Fans88%Headlines——4+0.5
Egor DeminBKN—75%Headlines—4-0.6
RJ BarrettTOR60%Fans26%Headlines—4+0.2
Scottie BarnesTOR45%Fans71%Headlines—4+0.0
Tim Hardaway Jr.MIA57%Fans63%Headlines—4+0.8
Domantas SabonisSAC56%Fans67%Headlines—3-0.6
Jalen WilliamsOKC81%Fans85%Headlines—3+0.1
James HardenCLE54%Fans56%Headlines—3+0.0
Kon KnueppelCHA—34%Headlines—3+1.2
Nic ClaxtonCHI55%Fans26%Headlines—3-0.1
Tyrese HaliburtonIND59%Fans80%Headlines−113—
Aaron GordonDEN76%Fans————+0.8
Aaron NesmithIND49%Fans————-0.4
Ace BaileyUTA61%Fans————-0.8
Adem BonaPHI62%Fans————-0.5
Alex SarrWAS65%Fans————-0.3
Alperen SengunHOU68%Fans61%Curated———-0.4
Anfernee SimonsPHI56%Fans————+0.0
Bennedict MathurinNOP56%Fans————-0.5
Bradley BealLAC38%Curated44%Curated————
Brandon IngramLAC49%Fans————-0.0
Brook LopezLAC69%Fans————-0.3
Cedric CowardMEM64%Fans————+0.1
Chet HolmgrenOKC51%Fans56%Curated———+1.1
Christian BraunDEN69%Fans————+0.1
Deandre AytonWAS58%Fans————+0.5
Dominick BarlowPHI48%Fans————-0.1
Evan MobleyCLE56%Fans————+0.5
Isaiah StewartMEM59%Fans————+0.3
Ja'Kobe WalterTOR49%Fans————+0.9
Jalen JohnsonATL70%Fans————-0.3
James WisemanNYK69%Fans—————
Jonathan IsaacORL49%Fans————-0.6
Josh GiddeyCHI61%Fans————-1.0
Kevon LooneyLAL60%Fans————-0.3
Kobe SandersLAC32%Fans————-0.6
Malik MonkSAC78%Fans————-0.3
Michael Porter Jr.BKN47%Fans————+1.1
Nikola TopicOKC34%Fans—————
Obi ToppinIND47%Fans————+0.7
Paolo BancheroORL56%Fans63%Curated———-0.4
Pascal SiakamIND63%Fans41%Curated———+0.4
Pelle LarssonMIA72%Fans————-0.2
Scotty Pippen Jr.MEM65%Fans—————
Steven AdamsHOU64%Fans————-0.5
Tari EasonHOU63%Fans————+0.2
Terrence Shannon Jr.MIN52%Fans————-0.4
Tre JohnsonWAS57%Fans————-0.9
Walter Clayton Jr.MEM28%Fans————-1.3
Zach LaVineSAC59%Fans————+0.4

Showing 89 of 275 players. Trend is in percentage points on the 0–100% scale.