Sentiment · 2026-27
Player sentiment
How fans and media talk about players and teams. The two are shown side by side, never merged into one number.
Data as of Oct 7, 2026Headlines· Oct 71,631 headlinesFans· Oct 733,561 fan postsCurated· Aug 22prototype values, not measured
A language model rates the tone of headlines, fan posts and comments toward the players they name. Team scores and fan posts from before the model still use a word list, so read those as rough.
Sources and method
- Headlines· Oct 7Media lanes. 1,631 NBA headlines from 23 publishers, Jul 24 to Oct 7. A player needs 3 headlines in the last 7 days to get a score. A language model rates each headline as positive, neutral or negative toward each player it names. Checked against 127 labeled headlines, it matched the label about 7 times in 10 and never rated one the opposite way. Players named only in the summary, and team scores, still use a word list. 72% of this week's player mentions have a model rating.
- Fans· Oct 7Fan lanes. 33,561 fan posts: 1,347 headlines from 30 team fan blogs, 2,205 social posts and 30,009 video comments, Jun 25 to Oct 7. A player or team needs 5 posts in the last 7 days to get a score. Comments under the same video share weight, so 100 comments on one video count for less than 100 posts spread across many places. Fan blog headlines get the same model rating as news headlines. Social posts and video comments that name a player are rated by the same model when they are collected, up to a nightly limit. Checked against 143 labeled fan posts, it matched the label about 3 times in 4 and rated 2 the opposite way. The word list matched about half and rated 18 the opposite way. Older posts, posts past the nightly limit and team scores keep the word list. 26% of this week's player mentions in posts and comments have a model rating.
- Curated· Aug 22Hand-written prototype values dated Aug 22, 2026. They show how the board works and are not measurements.
News headlines 63 headlines
Social posts 72 posts
Video comments 71 comments
A coding agent labeled each one positive, neutral or negative toward one named player, not a human panel. One step off means a neutral rating where the label picked a side, or the reverse. The headline set leaves out the half used to tune the word list.
Fan and media tone are kept separate from performance metrics and Movement Center evidence. The privacy page lists what is kept from each source.
Players
275 players for 2026-27. 273 have at least one measured lane. Filtering topic availability.
How this works
Trend compares the last 7 days of headline tone with the 7 days before. It stays blank until both weeks have enough headlines. DRBL/100 is last season's.
| LeBron James | 52%Fans | 53%Headlines | −4 | 105 | +0.2 | |
| Giannis Antetokounmpo | 54%Fans | 70%Headlines | — | 64 | +1.9 | |
| Luka Doncic | 56%Fans | 57%Headlines | −14 | 59 | +1.1 | |
| Karl-Anthony Towns | 52%Fans | 40%Headlines | +1 | 46 | +0.3 | |
| Stephen Curry | 62%Fans | 59%Headlines | −3 | 45 | +1.2 | |
| Joel Embiid | 55%Fans | 47%Headlines | −24 | 35 | +0.2 | |
| Ariel Hukporti | 47%Fans | 8%Headlines | — | 32 | -0.7 | |
| Jaylen Brown | 62%Fans | 63%Headlines | +12 | 31 | -0.1 | |
| Austin Reaves | 59%Fans | 53%Headlines | −31 | 28 | +0.4 | |
| Victor Wembanyama | 57%Fans | 47%Headlines | — | 23 | +1.7 | |
| Brandon Boston Jr. | 56%Fans | 60%Headlines | — | 20 | — | |
| Anthony Davis | 43%Fans | 34%Headlines | −24 | 17 | -0.2 | |
| Walker Kessler | 62%Fans | 49%Headlines | −52 | 17 | — | |
| Ben Simmons | 54%Fans | 61%Headlines | +21 | 16 | — | |
| Kawhi Leonard | 51%Fans | 44%Headlines | +20 | 16 | +2.4 | |
| Dillon Brooks | 48%Fans | 10%Headlines | — | 15 | -0.0 | |
| Jimmy Butler III | 50%Fans | 52%Headlines | −8 | 15 | +1.6 | |
| Tyrese Maxey | 62%Fans | 68%Headlines | — | 15 | +1.3 | |
| Max Strus | 16%Fans | 0%Headlines | — | 14 | +0.1 | |
| Jordan Hawkins | 51%Fans | 38%Headlines | — | 13 | -1.1 | |
| Josh Hart | 56%Fans | 54%Headlines | — | 12 | +0.0 | |
| Kevin Durant | 56%Fans | 49%Headlines | — | 12 | +1.2 | |
| Kristaps Porzingis | 61%Fans | 43%Headlines | +43 | 12 | -0.0 | |
| LaMelo Ball | 56%Fans | 82%Headlines | — | 12 | -0.0 | |
| Brandon Miller | 69%Fans | 76%Headlines | — | 11 | +0.6 | |
| Bub Carrington | 48%Fans | 35%Headlines | — | 10 | -1.5 | |
| Jayson Tatum | 61%Fans | 78%Headlines | — | 10 | -0.3 | |
| Coby White | 40%Fans | 12%Headlines | — | 9 | +0.0 | |
| Matisse Thybulle | 66%Fans | 57%Headlines | — | 9 | +1.5 | |
| Cooper Flagg | 64%Fans | 70%Headlines | −14 | 8 | +0.3 | |
| Darius Garland | 61%Fans | 53%Headlines | — | 8 | -0.3 | |
| Tobias Harris | 54%Fans | 14%Headlines | — | 8 | +0.8 | |
| Adou Thiero | 64%Fans | 81%Headlines | — | 7 | — | |
| VJ Edgecombe | 63%Fans | 88%Headlines | — | 7 | 0.0 | |
| Kyrie Irving | 66%Fans | 63%Headlines | — | 6 | — | |
| Al Horford | 63%Fans | 70%Headlines | — | 5 | -0.3 | |
| Paul George | 43%Fans | 74%Headlines | — | 5 | +0.8 | |
| Zion Williamson | 49%Fans | 40%Headlines | — | 5 | +1.3 | |
| Amen Thompson | 61%Fans | 61%Headlines | — | 4 | +0.4 | |
| Dean Wade | 62%Fans | 88%Headlines | —— | 4 | +0.5 | |
| Egor Demin | — | 75%Headlines | — | 4 | -0.6 | |
| RJ Barrett | 60%Fans | 26%Headlines | — | 4 | +0.2 | |
| Scottie Barnes | 45%Fans | 71%Headlines | — | 4 | +0.0 | |
| Tim Hardaway Jr. | 57%Fans | 63%Headlines | — | 4 | +0.8 | |
| Domantas Sabonis | 56%Fans | 67%Headlines | — | 3 | -0.6 | |
| Jalen Williams | 81%Fans | 85%Headlines | — | 3 | +0.1 | |
| James Harden | 54%Fans | 56%Headlines | — | 3 | +0.0 | |
| Kon Knueppel | — | 34%Headlines | — | 3 | +1.2 | |
| Nic Claxton | 55%Fans | 26%Headlines | — | 3 | -0.1 | |
| Tyrese Haliburton | 59%Fans | 80%Headlines | −11 | 3 | — | |
| Aaron Gordon | 76%Fans | — | —— | — | +0.8 | |
| Aaron Nesmith | 49%Fans | — | —— | — | -0.4 | |
| Ace Bailey | 61%Fans | — | —— | — | -0.8 | |
| Adem Bona | 62%Fans | — | —— | — | -0.5 | |
| Alex Sarr | 65%Fans | — | —— | — | -0.3 | |
| Alperen Sengun | 68%Fans | 61%Curated | —— | — | -0.4 | |
| Anfernee Simons | 56%Fans | — | —— | — | +0.0 | |
| Bennedict Mathurin | 56%Fans | — | —— | — | -0.5 | |
| Bradley Beal | 38%Curated | 44%Curated | —— | — | — | |
| Brandon Ingram | 49%Fans | — | —— | — | -0.0 | |
| Brook Lopez | 69%Fans | — | —— | — | -0.3 | |
| Cedric Coward | 64%Fans | — | —— | — | +0.1 | |
| Chet Holmgren | 51%Fans | 56%Curated | —— | — | +1.1 | |
| Christian Braun | 69%Fans | — | —— | — | +0.1 | |
| Deandre Ayton | 58%Fans | — | —— | — | +0.5 | |
| Dominick Barlow | 48%Fans | — | —— | — | -0.1 | |
| Evan Mobley | 56%Fans | — | —— | — | +0.5 | |
| Isaiah Stewart | 59%Fans | — | —— | — | +0.3 | |
| Ja'Kobe Walter | 49%Fans | — | —— | — | +0.9 | |
| Jalen Johnson | 70%Fans | — | —— | — | -0.3 | |
| James Wiseman | 69%Fans | — | —— | — | — | |
| Jonathan Isaac | 49%Fans | — | —— | — | -0.6 | |
| Josh Giddey | 61%Fans | — | —— | — | -1.0 | |
| Kevon Looney | 60%Fans | — | —— | — | -0.3 | |
| Kobe Sanders | 32%Fans | — | —— | — | -0.6 | |
| Malik Monk | 78%Fans | — | —— | — | -0.3 | |
| Michael Porter Jr. | 47%Fans | — | —— | — | +1.1 | |
| Nikola Topic | 34%Fans | — | —— | — | — | |
| Obi Toppin | 47%Fans | — | —— | — | +0.7 | |
| Paolo Banchero | 56%Fans | 63%Curated | —— | — | -0.4 | |
| Pascal Siakam | 63%Fans | 41%Curated | —— | — | +0.4 | |
| Pelle Larsson | 72%Fans | — | —— | — | -0.2 | |
| Scotty Pippen Jr. | 65%Fans | — | —— | — | — | |
| Steven Adams | 64%Fans | — | —— | — | -0.5 | |
| Tari Eason | 63%Fans | — | —— | — | +0.2 | |
| Terrence Shannon Jr. | 52%Fans | — | —— | — | -0.4 | |
| Tre Johnson | 57%Fans | — | —— | — | -0.9 | |
| Walter Clayton Jr. | 28%Fans | — | —— | — | -1.3 | |
| Zach LaVine | 59%Fans | — | —— | — | +0.4 |
Showing 89 of 275 players. Trend is in percentage points on the 0–100% scale.